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Carpe Diem

Graphic Design

Logo Design & Brand Identity

THE BRIEF
Carpe Diem sells soft drinks, flavored botanical bottled water, food, and offers yoga classes to women and men, throughout America, Europe and Africa. The philosophy of Carpe Diem is that one should “seize the day of the present without any concerns for the future.” Starting in the early 1990’s Carpe Diem has grown into a company that sells a message and a product that leaves the consumers satisfied.

TARGET AUDIENCE
Carpe Diem’s target audience is aimed towards athletes who are looking for a refreshing drink to settle their body into a relaxing state of sensation.

KEY WORDS
Energetic, Soulful, Natural

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