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Fika

Graphic Design

Logo Design + Brand Identity

Graphic Design

Passion Project

THE BRIEF
The name Fika is Swedish, meaning ‘spending quality time with friends and colleagues sharing a cup of coffee (or tea) accompanied with pastries’. This picturesque cafe, located in Puyallup, WA, has a family vibe with the finest local produce and delicious coffee.

THE INSPIRATION
Created as a passion project, the inspiration for the brand's redesign came from a Swedish drawing of flowers. The custom illustration of the three flowers in the logo, signify unity. Soft pastel colors and the usage of sans-serif fonts sets the calm mood throughout the design.

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